For individuals, doing the right thing is reason enough. Corporations, though, have a responsibility to their shareholders to maximize profit. Fortunately, doing good is great for business.
Charitable capitalism can help in every department:
Sales | Customer Service |
The charitable component of a business can differentiate its products, giving customers another reason to buy. | When interacting with an organization that does good, customers are more understanding and less likely to complain. |
Public Relations | Human Resources |
Charity adds a new dimension to any news, giving the media more reason to cover a company and portray it favorably. | Working for a good cause improves morale and can help attract and retain more talented, passionate employees. |
Finance | Legal |
Goodwill can be a company's greatest intangible asset and can buoy its stock price and long-term outlook. | A positive public image can result in more lenient regulation as well as less frequent lawsuits. |
Our mission is to help create a brighter future by identifying ways corporations can make doing good a profitable part of their core business.
Our first step toward achieving this goal has been to publish Tales from 2040, which you can get free-of-charge here. This book contains three short stories that show how prominent leaders of today can use capitalism to help solve some of the world's toughest social problems... and make a fortune in the process.
Through this book, we are working to form the 2040 Network, a think tank of business analysts, marketing consultants, technology experts, researchers, and authors to develop new ways that large corporations can improve the world around them while making a healthy profit.